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HR Generalist

SwagUp

SwagUp

People & HR
Plainfield, IN, USA
USD 65k-75k / year
Posted on Sep 18, 2025

Most companies claim to have the best people. We say to them, "Keep dreaming." Our people are second to none. They set us apart with their entrepreneurial spirit and ambition. They come to us from the likes of Amazon, Microsoft, Nordstrom, Starbucks and the sports world, bringing energy, bold ideas and a willingness to dive into the unfamiliar. It's our people that make BDA the top global Merchandise Agency to work for.

ABOUT BDA
BDA brings the world’s biggest brands to life through promotional merchandise. Fortune 500 companies come to us looking to connect with their consumers on an emotional level. We create three-dimensional advertising that people invite into their homes, offices, cars and classrooms. We let people see, touch, feel, own and interact with a brand in a way no other marketing permits. It’s what we like to call the Power of Merchandise.


We give our team members the creative freedom and foster the entrepreneurial spirit necessary to champion our clients’ branding goals utilizing cutting edge ideas. Our people are our No. 1 asset, and we remain committed to making our company a great place to work for our team and family.


We take great pride in our company culture—one that inspires teamwork, fun and excellence across our organization. We’re energetic people who love what we do—churning out more than 50 million units each year for the world’s most admired brands in a fun, fast paced environment that rewards high achievement.

BDA wants energetic, entrepreneurial self-starters hungry to grow and nurture our clients’ brands. As a relationship and merchandise expert, you have a proven track record of meeting sales targets and developing cutting-edge ideas that drive healthy, sustainable growth.

POSITION SUMMARY

At BDA, Human Resources is focused on creating a positive employee experience, understanding what employees need, and how we can provide support. Within this role, the HR Generalist will support a business unit within Operations in a wide variety of responsibilities throughout the entire employee lifecycle. This includes recruiting, employee relations, labor relations and training and development. This person will act as the first point of contact for all employee matters, questions, and concerns. Is welcoming and solicits feedback from employees and partners with leadership to continue to refine processes. Understands when to escalate employee issues to the Senior HR Business Partner as appropriate.

JOB RESPONSIBILITIES

  • Acts as an employee advocate to assist with questions or concerns; connects employees to correct resources and tools to resolve issues in a timely manner
  • Provides HR support to leadership, including consulting on talent management, performance management, and employee relations issues. Serve as first point of escalation for employee concerns
  • Conducts workplace investigations with discretion and expertise, providing and maintaining necessary documentation. Commitment to provide a timely, objective resolution and follow-through to all parties to ensure proper resolution
  • Trusted coach and advisor to leadership and coach employees through complex, difficult or emotional situations
  • Support talent acquisition initiatives by recruiting qualified candidates for the operations component of the business. Understand the challenges of hourly associate staffing, such as recruitment/retention efforts and attrition awareness
  • Knowledge of leave of absence laws, responsibilities, and regulations (including FMLA, PFML), partnering with Benefits Manager to support employee leave needs
  • Competency in legal compliance of city, state, and federal regulations and applicable employment and labor laws, updates policies and/or procedures as required
  • Understand business priorities and translate them into high-impact programs, collaborating with leadership to refine existing or develop new programs, policies, procedures, and tools
  • Evaluate and streamline employee programs such as recognition, and training and development program (i.e. Anti-Harassment/Non-Discrimination, Performance Management, Talent Development program, etc.)
  • Responsible for maintaining employee files and training records
  • Maintains confidentiality regarding sensitive information and embodies professionalism and ethics in his/her work in all employment and HR related matters
  • Fosters collaborative, team-oriented relationships
  • Other job duties as assigned

SKILLS AND QUALIFICATIONS

  • Characteristics and Attributes
    • An appreciation of BDA culture and the ability to integrate well
    • Team player, positive attitude, energetic, committed, competitive
    • Outgoing and comfortable interacting with candidates and current employees at all levels of leadership within the organization
    • Hands-on, on-the-ground leader who is continually and deeply engaged in the business to understand the current and future employee needs and to be able to provide insight to stakeholders
    • Ability to manage multiple competing priorities simultaneously in a face-paced, agile, and dynamic environment while continually moving initiatives forward
    • Ability to communicate effectively in a culturally diverse environment at all levels of the organization and a true partner to stakeholders
    • Excellent written and verbal communication skills and strong interpersonal skills
    • Meticulous organizational skills and attention to detail
    • Approachable personality with excellent customer service skills
    • Demonstrated ability to listen and help others
    • Self-motivated to identify gaps and lead initiatives in a
    • Takes initiative to identify and anticipate HR needs and make recommendations to implement
    • Ability to think critically and creatively solve problems with win – win outcomes
  • Qualifications and Requirements
    • Bachelor’s degree; major in Human Resources or related field
    • SHRM-CP or PHR Certification preferred
    • 3-5 years progressive HR experience, with 1+ years recruiting and working in a fast-paced and collaborative team environment
    • Proficiency in Microsoft Word, Excel, Smartsheet and PowerPoint
    • Prior HRIS, Applicant Tracking Systems such as Greenhouse, and record management experience preferred
    • Multilingual preferred
    • Ability to organize, prioritize work, and understand HR compliance requirements
    • Regular and predictable attendance onsite required (5 days/week onsite to start, opportunity to move to a hybrid schedule with 1 day remote)

PHYSICAL DEMANDS & WORK ENVIRONMENT

  • Work is light to medium in nature with frequent walking to perform assigned tasks.
  • Ability to move in an office environment to access files and gather information, stand, walk, use hands to type, handle or feel, and reach with hands and arms
  • Regularly required to talk or hear

We are pleased to share the base salary range for this position is $65,000 to $75,000. If you are hired at BDA, your compensation will be determined based on factors that may include geographic location, skills, education, and experience. In addition to these factors, we believe in the importance of pay equity and consider internal equity of our current team members as a part of any offer. In the spirit of pay transparency, the range listed is the full base salary range for the role and hiring at the top of the range would not be typical, in order to allow for future salary growth. The range listed is just one component of BDA’s total compensation and rewards programs, which includes: robust PTO; vacation, a paid volunteer day, holidays and summer Fridays, Benefits; medical, dental, vision, life, and AD&D insurance, 401k; tuition reimbursement, mental health and financial wellness programs and professional development opportunities including tuition reimbursement. Certain revenue-generating positions may be eligible for incentive compensation.

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BDA is more than a workplace - it’s a family. For more than four decades we’ve promoted a vibrant and welcoming culture that not only accepts but demands you to be different. The quirky, the bold, the creative and the unique make up the foundation of a company that the most iconic brands in the world look to help tell their story through the power of merchandise.

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Must be 18 years or older to apply.